International Seminar on "Modern Cut Flower Production & Product Development Techniques"

International Seminar on "Modern Cut Flower Production & Product Development Techniques" held at Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR), April 5, 2018.


The seminar was organized by PMAS-AAUR department of Horticulture with an aim to promote floriculture in Pakistan and create awareness about the modern techniques in cut flower production and value addition for local and export markets.


PMAS-AAUR Vice Chancellor Prof. Dr. Sarwat N. Mirza was the chief guest while Mr. Theo Van Der Krogt, Mr. Theo Rutten, Mr Kees Van Der Plas (Floriculture Experts from Netherlands), Dean Faculty of Crop & Food Sciences Prof. Dr. Nadeem Akhtar Abbasi, faculty members, farmers, researchers, industry persons and a large number of students were also attended the seminar.


Speakers have said that there is great potential of floriculture in Pakistan. They suggested government should take steps for enhancing the floriculture industry and emphasized to boost the production of cut flowers which can bring in significant foreign exchange.


Prof. Dr Sarwat N Mirza stressed the need to streamlining the pre and post harvesting techniques and said, "floriculture is one of the booming market in Pakistan, however marketing strategies and cold chain storage facilities must be improved for triggering the floriculture business in country and also to take a soaring fight in export of floriculture products." He emphasized the students to come up with the ideas, techniques and compatibilities to cope with the issues related to floriculture production, marketing and selling by the strong interaction of academia and researchers with the farmers and with the cooperation of private & public sector as well.


Speakers Mr. Theo Van Der Krogt, Mr. Kees Van Der Plas and Mr. Theo Rutten briefed about the modern cut-flower production techniques, advances in breeding & production, the requirements & techniques for establishing the Hi-Tech nursery and bulb production of Bulbous Cut Flowers in Netherlands. They also guided on the essential components for the production and requirements for establishing a successful cut flower business for export.


Prof. Dr. Nadeem Akhtar Abbasi also addressed and guided on the perspectives of floriculture in Pakistan. He said that Pakistan has a very fertile land, which is suitable for producing plants and flowers but little attention has been paid to this sector so far.