Scheme of Studies or BBA

BBA 2 Years


79 CR HR



SEMESTER-I


S. No Course No. Course Title Credit Hours
1. IS-302 Islamic Studies 2(2-0)
2. MGT-391 Business Mathematics 3(3-0)
3. MGT-404 Business Communication-I 3(3-0)
4. MGT-321 Fundamentals of Accounting 3(3-0)
5. MGT-411 Principles of Marketing 3(3-0)
6. MGT-341 Introduction to Computers 3(3-0)
7. MGT-351 Principles of Management 3(3-0)

SEMESTER-II


S. No Course No. Course Title Credit Hours
1. SSH-302 Pakistan Studies 2(2-0)
2. MGT-424 Introduction to Business Finance 3(3-0)
3. MGT-371 Micro Economics 3(3-0)
4. MGT-322 Financial Accounting 3(3-0)
5. MGT-452 Marketing Management 3(3-0)
6. MGT-405 Business Communication-II 3(3-0)
7. MGT-412 Introduction to Organizational Behavior 3(3-0)


SEMESTER-III


S. No Course No. Course Title Credit Hours
1. MGT-525 Introduction to Financial Management 3(3-0)
2. MGT-492 Business Statistics 3(3-0)
3. MGT-515 Introduction to Human Resource Management 3(3-0)
4. MGT-615 Business Research Methods 3(3-0)
5.   Elective - I 3(3-0)
6.   Elective - II 3(3-0)
7.   Elective - III 3(3-0)
8. MGT-698 Internship NC

SEMESTER-IV


S. No Course No. Course Title Credit Hours
1. MGT-513 Corporate Law 3(3-0)
2. MGT-514 Introduction to Project Management 3(3-0)
3.   Elective - IV 3(3-0)
4.   Elective - V 3(3-0)
5.   Elective - VI 3(3-0)
6. MGT-699 Project/Elective VII 3(0-6)

ELECTIVE COURSES FOR THE SPECIALIZATIONS OFFERED IN BBA (HONS) 2 YEAR PROGRAMME


MARKETING


S. No Course No. Course Title Credit Hours
1. MGT-560 Consumer Behavior 3(3-0)
2. MGT-561 Advertising & Promotion 3(3-0)
3. MGT-562 Sales Management 3(3-0)
4. MGT-663 Services Marketing 3(3-0)
5. MGT-664 Strategic Brand Management 3(3-0)
6. MGT-665 International Marketing 3(3-0)
7. MGT-666 Marketing Research 3(3-0)
8. MGT-667 Marketing Channels 3(3-0)
9. MGT-668 Strategic Marketing 3(3-0)
10. MGT-669 Seminars in Marketing 3(3-0)

FINANCE


S. No Course No. Course Title Credit Hours
1. MGT-531 Analysis of Financial Statements 3(3-0)
2. MGT-633 Corporate Finance 3(3-0)
3. MGT-635 Islamic Banking 3(3-0)
4. MGT-638 International Finance 3(3-0)
5. MGT-639 Money & Capital Markets 3(3-0)
6. MGT-631 Securities Analysis & Portfolio Management 3(3-0)
7. MGT-632 Introduction to Financial Risk Management 3(3-0)
8. MGT-636 Introduction to Behavioral Finance 3(3-0)
9. MGT-637 Financial Modeling 3(3-0)

HUMAN RESORUCE MANAGEMENT


S. No Course No. Course Title Credit Hours
1. MGT-581 Leadership 3(3-0)
2. MGT-582 Organizational Development 3(3-0)
3. MGT-683 Human Resource Development 3(3-0)
4. MGT-684 Learning & Management Development 3(3-0)
5. MGT-685 Collective Bargaining & Wage Policy 3(3-0)
6. MGT-686 International Human Resource Management 3(3-0)
7. MGT-687 Strategic Human Resource Management 3(3-0)
8. MGT-688 Seminars in Human Resource Management 3(3-0)
9. MGT-689 New Course Change Management 3(3-0)
10. MGT-682 New Course Negotiations and Conflict Management 3(3-0)