Faculty
Dr. Safdar Hussain
Assistant Professor

(HEC Approved Supervisor)


PhD, Post-Doc
Department of Economics
Phone : +92-51-9290138  
Cell : +92-300-8182088  
Fax :
Email : ranasafdar@uaar.edu.pk
Address : Department of Economics & Agri. Economics, PMAS- Arid Agriculture University Rawalpindi
Work Experience : 16 Year(s)
Research Interest :
  • Marketing and Trade
  • Consumer Behavior
  • Human Computer Interaction
  • Total Publications : 21
    Publications (Latest Ten)
    1. Hussain, S., Huang, K., Ilyas, Z., & Niu, B. (2020). Exploring the Novel Input Attributes Affecting eWOM. Frontiers in Psychology, 11.

    2. Hussain, S., Song, X., & Niu, B. (2020). Consumers' motivational involvement in eWOM for information adoption: The mediating role of organizational motives. Frontiers in psychology, 10, 3055.

    3. Ilyas, Z., Shahed, S., & Hussain, S. (2020). An impact of perceived social support on old age well-being mediated by spirituality, self- esteem and ego integrity. Journal of religion and Health, 59(6), 2715- 2732.

    4. Abbas, J., Hussain, I., Hussain, S., Akram, S., Shaheen, I., & Niu, B. (2019). The impact of knowledge sharing and innovation on sustainable performance in Islamic banks: a mediation analysis through a SEM approach. Sustainability, 11(15), 4049.

    5. Menhas, R., Mahmood, S., Tanchangya, P., Safdar, M. N., & Hussain, S. (2019). Sustainable development under belt and road initiative: a case study of China-Pakistan economic corridor's socio- economic impact on Pakistan. Sustainability, 11(21), 6143.

    6. Hussain, S., Guangju, W., Jafar, R. M. S., Ilyas, Z., Mustafa, G., & Jianzhou, Y. (2018). Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications. Computers in Human Behavior, 80, 22-32.

    7. Hussain, S., Ahmed, W., Jafar, R. M. S., Rabnawaz, A., & Jianzhou, Y. (2017). eWOM source credibility, perceived risk and food product customer's information adoption. Computers in Human Behavior, 66, 96-102.

    8. Hussain, S., Ahmed, W., Jafar, R. M. S., Rabnawaz, A., Akhtar, H., & Jianzhou, Y. (2016). Electronic word of mouth communications and consumer's information adoption on the Internet. p. 493-497. IEEE.